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Topic / Advocacy

• Inside the black box: understanding top PR managers’ DEI rollback decisions through the circuit of culture (2026) Weiting Tao, Dongya Wang, Hui Shi, Cen April Yue, Jeongwon Yang
• The accountability gap: moral typecasting and stakeholder evaluations of corporate course corrections in politicized contexts (2026) Shupei Yuan, Haoran Chu
• Polarized worlds, divergent duties: how sociopolitical polarization across Europe, the U.S., and Asia is reshaping corporate social responsibility communication — insights from practitioner interviews (2026) Elina Tachkova
• Unifying amid division: How organizations can design politically unifying advocacy campaigns in times of polarization (2026) Carlina DiRusso, Brandon Boatwright, Virginia S. Harrison
• When employers speak out: examining effects of corporate social advocacy through belief match, organizational identification, and authenticity (2025) Christen Buckley, Ahmed Al Rawi, Nahyun Kim, Michail Vafeiadis, Holly Overton
• Effects of climate CSA and CSR messaging: the moderating role of green consumer identity (2023) Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise Bortree
• Can PR be local, global, and prosocial? Transnational CSA and practitioner negotiation (2023) Luke Capizzo, Jeannette Iannacone, Drew T. Ashby-King
• Prosocial communication in social media for public resilience during a collective tragedy (2023) Jo-Yun Queenie Li, Yeunjae Lee
• Using message framing and the endorser to communicate corporate social advocacy (2023) Duli Shi, Feifei Chen, Sangwon Lee
• Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022) Frank Dardis, Nicholas Eng
• Building an audience-centric framework of situational corporate social advocacy strategy (2021) Jiun-Yi Tsai, Shupei Yuan
• Communicating for justice and equality: Women’s sport and corporate social advocacy (2021) Dunja Antunovic, Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel
• Troubling dialogue and digital media: A subaltern critique (2021) Katie Place, Erica Ciszek
• Toward a caring government: Advancing ethical government public relations (2021) Chuqing Dong, Jordan Morehouse
• Social media activism through the lens of #BlackLivesMatter (2021) Jasmine Roberts
• Shareholder activism as force for good (2021) Alexander Laskin
• Parallels among public interest communication, cause communication and activism (2021) Brigitta Brunner
• Understanding CSA from the perspectives of public relations professionals and employees (2021) Hyejoon Rim, Moonhee Cho, Katie Haejung Kim
• Assessing factors that affect activists’ perceptions of corporate social advocacy authenticity (2021) Nicole O’Donnell, Yanni Ma
• Communicating for justice and equality: Women's sport and corporate social advocacy (2021) Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel
• Public-company identity similarity and its influences on public reactions to CSA (2021) Hao Xu, Jisu Huh, Hyejoon Rim
• Conceptualization and measurement: A scale for measuring consumer perceptions of CSA (2021) Melissa Dodd
• Brands, digital media and policy advocacy (2021) Alison Novak
• Investigating the effect of CSA on organization-public relationships (2021) Joon Kyoung Kim, Won-Ki Moon
• Exploring the role of self-transcendent media experiences in corporate social advocacy (2021) Alan Abitbol, Matthew VanDyke
• Playing for mental health and social change (2019) Soyoon Kim, Queenie Jo-Yun Li
• The role of media discourse and NGO advocacy for marginalized populations (2019) Daniela Dimitrova, Emel Ozdora Aksak
• Antecedents and outcomes of corporate political advocacy among consumers (2019) Linda Hon, Leping You
• How and when should corporations engage in social issues (2019) Lucinda Austin, Barbara Gaither
• Construction and validation of new scales of advocacy and activism (2019) Brooke W McKeever, Robert McKeever, Minhee Choi
• Youth activism and media relations: Advocacy in the wake of the Parkland High School Shooting (2019) Erica Ciszek
• Co-creation of shared value through participatory corporate social responsibility (2018) Sun Young Lee
• Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013) Melissa Dodd, Dustin Supa
• Employees as CSR Ambassadors: The role of scepticism (2013) Tom Watson, Anastasios Theofilou, Georgiana Grigore
• Examining the impact of advertising vs. public relations in consumer engagement (2013) Dustin Supa, Melissa Dodd
• The Values Basis of Public Response to Marketplace Advocacy and Effects on Environmental Attitudes (2012) Janas Sinclair, Barbara Miller
• The Great Fund Raiser: Arthur W. Page’s Role in the Evolution of Radio Free Europe (2010) Richard H. Cummings
• International Broadcasting and the Management of World Public Opinion (2007) Aziz Douai
• The effect of video news release attribution on credibility and risk assessment (2007) Colleen Connolly-Ahern
• From Propaganda to Soft Power to Public Relations (2007) Kathy Fitzpatrick
• Measuring and Communicating the Social Impact of Nonprofit Organizations (2006) Michael Polonsky, Stacy Landreth Grau