Effects of climate CSA and CSR messaging: the moderating role of green consumer identity (2023)
Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise Bortree
The purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public perceptions of companies and collective action intentions. This study employs a 2 (message type: CSA vs CSR) × 2 (environmental issue: single-use plastics vs renewable energy) × 2 (company: Target vs Walmart) plus control online experimental design.
- Research Journal Corporate Communications: An International Journal: Effects of climate CSA and CSR messaging: the moderating role of green consumer identity