An empirical investigation of value‑driven messaging and language‑use strategies in organizational DEI stances (2026)
This project is examining how Fortune 500 companies use strategic ambiguity or strategic clarity in their DEI messaging. The research will analyze corporate responses to recent policy changes and test how different communication approaches influence stakeholder perceptions of reputation, authenticity and organizational relationships.
- Blog Post Page Center Blog: Strategic ambiguity or strategic clarity? Project to study corporate DEI responses – Scholar Q&A with Alan Abitbol