Assessing factors that affect activists’ perceptions of corporate social advocacy authenticity (2021)
Activists have been working for decades to draw attention to environmental injustices that disproportionately affect poor and minority communities. With support from the Page Center, this research team is working on a project that aims to understand how corporations can authentically support environmental justice causes and engage activists. It is hoped that this research will inform the growing need for best practices on how companies can approach environmental justice in an ethical and authentic manner.
- Research Journal Journal of Marketing Communications: Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence
- Research Journal 2023 Insights Report on Corporate Social Advocacy: Proving a Commitment to Advocacy Through Leadership & Action
- Blog Post Page Center blog: Bolstering CSA efforts with authentic leadership and substantive action
- Blog Post Page Center blog: Assessing factors that affect activists’ perceptions of corporate social advocacy authenticity