Co-creation of shared value through participatory corporate social responsibility (2018)

Increasingly, companies have been adopting corporate social responsibility (CSR) as a central part of their corporate identity. Such activities can contribute to improving communities, the environment and society at large. Traditionally, these initiatives have focused on philanthropy—donating to nonprofits and sponsoring local community programs. One current popular strategy is to engage the public with what I call “participatory CSR campaigns” to join with the public in creating social value together. It has been described as “the co-creation of shared value.”