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Topic / Social Media

• Prosocial communication in social media for public resilience during a collective tragedy (2023) Jo-Yun Queenie Li, Yeunjae Lee
• Creating an antecedent to greenwashing through prebunking (2022) Courtney Boman, Matthew S. VanDyke
• Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022) Frank Dardis, Nicholas Eng
• Troubling dialogue and digital media: A subaltern critique (2021) Katie Place, Erica Ciszek
• Patient influencers: The morality of paid influence in pharmaceutical advertising (2021) Erin Willis, Erin Schauster, Maria Len-Rios, Marjorie Delbaere
• Investigating the effect of CSA on organization-public relationships (2021) Joon Kyoung Kim, Won-Ki Moon
• Sustainability in CSR messages on social media: how emotional framing and efficacy affect emotions (2020) Carlina DiRusso, Jessica Myrick
• Assessing Stakeholder Expectations for Organizational Social Listening (2020) Sarah Maben, Christopher Gearhart
• Organizational Social Listening & Corporate Climate Advocacy (2020) Ioana Coman
• Harnessing the power of chatbots for organizational social listening (2020) Linjuan Rita Men, Alvin Zhou, Sunny Tsai
• What makes social movement campaigns go viral on social media? (2019) Yan Yin, Yen-I Lee, Xuerong Lu
• Science stories over time: The longitudinal effects of consuming science narratives via social media (2019) Jessica Myrick
• The re-enchantment of narratives and authentic storytelling in disaster risk communications (2019) Jenny Zhengye Hou
• How and when should corporations engage in social issues (2019) Lucinda Austin, Barbara Gaither
• Comparing the transmission dynamics of real News vs. fake news: An analysis of Zika on Twitter (2018) Qian Xu, Shi Chen
• Combating the spread of fake news and misinformation on social media (2018) Letitia Bode, Melissa Tully, Emily Vraga
• Internet governance and the priming of (fake) news content for automated media (2018) Christopher Cox
• Understanding corporate rumors and the psychology of rumor spread on environmental issues (2018) Holly Overton
• Examining the effects of fake news on social media: The role of fake news sources (2018) Michail Vafeiadis, Anil Xiao
• Understanding public relations roles as the ethics counsel in the age of fake news (2018) M. Rosie Jahng, Hyunmin Lee
• We the people: Fake news dissemination as a byproduct of citizen’s civic practices (2018) Toby Hopp, Patrick Ferrucci, Chris Vargo
• Strategic CSR Communication in Social Media (2017) Yeonsoo Kim
• Era of Social Interaction and Social Judgment (2017) Moon J. Lee
• Understanding the Social Media Engagement and Relationship Outcomes of Mobile CSR (2017) Yang Cheng, Yan Jin, Flora Hung-Baesecke, Regina Y. R. Chen
• Social Care: Building Organizational Credibility with Key Publics Through Social Media (2017) Karen Freberg, Carolyn Kim
• Designing Ethical Social Media Strategies for Visual Messaging on Immigration Issues (2017) Jeanine Guidry, Jay Adams
• Building Social Capital through Social Media in Public Relations (2017) Hilary Fussell Sisco
• A ‘Crucial Catch’: Examining Sports Fans' Response to CSR Messaging on Social Media (2017) Michael Devlin, Kim Sheehan
• The Role of Authenticity on Nonprofits' Relationship Management on Social Media (2017) Diana Sisson
• Exploring the role of social media usage in creating an engaged workplace (2017) Michele Ewing, Linjuan Rita Men, Julie O'Neil
• Professional social media communicator roles: An examination of perceptions, conflict and identity (2015) Serena Carpenter
• Ethically Measuring Social Media Engagement (2015) Marcia DiStaso, Tina McCorkindale, Hilary Fussell Sisco
• Professional social media communicator roles: An examination of perceptions, conflict and identity (2014) Serena Miller
• Crisis information generation and spread: Examining the influence of traditional and social media (2014) Lucinda Austin, Yan Jin
• Considering ethics in visual storytelling: A study of nonprofits on Instagram (2014) Marcus Messner
• Ethical Communications Through Social Media (2013) Lucinda Austin
• Social media as a CSR communication channel: Understanding firms' decision processes (2012) Kati Tusinski Berg, Kim Bartel Sheehan
• Clouded transparency: An analysis of the perspectives and policies of social media (2012) Tina McCorkindale
• Markers of credibility and mainstream media representatives (2012) Kirsten Johnson, Tamara Gillis
• Assessing the ethical reasoning of companies' public relations on Twitter and Facebook (2012) Homero Gil de Zúñiga, , Renita Coleman
• An analysis of ethical considerations in social media campaigns of non-profit organizations (2012) Marcus Messner
• The impact of organizational disclosure in social media success (2012) Rishard Waters
• The ethics of social media measurement on Facebook and Twitter (2012) Marcia DiStaso, Denise Bortree