Harnessing the power of chatbots for organizational social listening (2020)
Linjuan Rita Men, Alvin Zhou, Sunny Tsai
This research project surveyed social media users to learn how effective social chatbots can be used as a tool for organizational listening.
- Research Journal Journal of Public Relations Research: Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships
- Blog Post Page Center blog: Chatbots as an emerging social listening tool for organizations
- Research Journal Book (Organizational Listening for Strategic Communication: Building Theory and Practice): The Power of AI-Enabled Chatbots as an Organizational Social Listening Tool