Professional social media communicator roles: An examination of perceptions, conflict and identity (2015)
The purpose of this research is to describe the various roles of practitioners who use social media communication through a scale. Human organizations are role systems in which patterned behaviors take place. Literature and theory spanning multiple occupational fields guided the development of items. Through a multi-method approach and six-step process, we created a set of social media communicator roles resulting in a five-factor model: customer service provider, mobilizer, information disseminator, researcher, and community builder.
- Blog Post Page Center Blog: Professional social media communicator roles: An examination of perceptions, conflict and identity
- Blog Post Page Center Blog: Professional social media communicator roles: An examination of perceptions, conflict and identity
- Blog Post Page Center Blog: Professional social media communicator roles: An examination of perceptions, conflict and identity
- Research Journal Social Media + Society: Social Media Communicator Roles: A Scale