The re-enchantment of narratives and authentic storytelling in disaster risk communications (2019)

Jenny Zhengye Hou

The re-enchantment of narratives and authentic storytelling in disaster risk communications: A case study of 'Resilient Queensland Stories'

How can an organization give the public hope, strength and inspiration after a disaster? What can a company do so that its message is clear and people are aware of how to be prepared for and/or handle a future crisis? Page scholar Jenny Zhengye Hou is leading a study that will answer some of these questions.

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