Stakeholder Engagement Blog

Sustainability

Internal sustainability branding and employees’ pro-environmental behaviors

Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida

Adapting organizational tactics for digital internal listening – Scholar Q&A

Flora Hung-Baesecke University of Technology Sydney

How public relations fits into corporate purpose – Scholar Q&A with Flora Hung-Baesecke

Sisi QA

Building a toolbox for prosocial health messaging – Scholar Q&A with Sisi Hu

Taylor Voges, Ketchum; Shelley Spector, The Museum of Public Relations; and Yan Jin, University of Georgia

Learning from today’s Native American and First Nation communicators

Yi Grace Ji

Effective corporate messaging on geopolitical issues – Scholar Q&A with Yi Grace Ji

By Anli Xiao, University of South Carolina, and Christen Buckley, Pennsylvania State University

Mobilizing supportive stakeholders through CSA efforts - Part 2

Anli Xiao, University of South Carolina, and Christen Buckley, Pennsylvania State University

Mobilizing supportive stakeholders through CSA efforts - Part 1

Chuqing Dong, Michigan State University and Jordan Morehouse, Clemson University

Toward a caring government: PR practitioners’ approaches to ethics of care in the public sector

Fuyuan SRF

'Vaccine narrative effectiveness' by senior research fellow Fuyuan Shen

Stephanie Madden

'Ethics of nonprofit fundraising' by senior research fellow Stephanie Madden

Katie Place, SRF

'Reflecting on a year of organizational listening research' by senior research fellow Katie Place

lgbtq

How to understand and measure the authenticity perception of LGBTQ communication

LGBTQ

Research in Progress: As brands engage in social advocacy, authenticity is increasingly important

April Yue and Justin Walden

Looking at transparent communication and employees’ assessments of change during COVID-19

Taylor S. Voges, Yan Jin, and Shelley Spector

Research in Progress: How Native American communication professionals address their roles in society

Juan Liu and Lingling Zhang

Research in Progress: Managing stakeholder expectations in a polarized society

Chris Skurka, Helen Joo and Rainer Romero-Canyas

Research in Progress: How should environmental non-profits talk about racial disparities?

Authenticity in CSR Communication

Showcase authenticity in CSR communication to reduce consumer skepticism

Research by Ioana A. Coman, Texas Tech University and Rosalynn Vasquez, Boston University

Organizational social listening & corporate climate advocacy: Amazon & Amazon Employees for Justice

A Framework For Listening

Toward a framework for listening with consideration for intersectionality

Women In Politics

Authenticity, vulnerability can bolster women-led political campaigns

Lisa Tam et al research - listening

Why is organizational listening easier said than done?

Employee Silence

Employees will share their voices when they know the company will listen

Research by Marlene S. Neill, Baylor University and Shannon A. Bowen, University of South Carolina

U.S. employees not satisfied with listening efforts of management

Tarleton Research - Social Media

Attention social media managers! Stakeholders expect you to listen

Chuqing Dong, Michigan State University and Jordan Morehouse, Clemson University

Research in Progress: Examining how care ethics are understood and practiced in government PR

Weiting Tao and Yeunjae Lee, University of Miami

Research in progress: Developing a scale of organizational ethics of care for employees

Marlene S. Neill, Baylor University, and Juan Meng, University of Georgia

Research in Progress: Examining the influence of ethics of care and servant leadership in PR

Rim, Cho and Kim

Research in Progress: Understanding CSA from the perspectives of PR professionals and employees

Alan Abitbol and Matthew VanDyke

Research In Progress: The presence and effects of self-transcendent content in CSA messaging

Neill and Bowen research

How the global pandemic is impacting U.S. organizations’ ability to listen to employees

Justin Walden

Research in Progress: Understanding key workplace communication dynamics in a pandemic

Fellow Katie Place

'Ethical communication and listening to low-income publics' by senior research fellow Katie Place

Ha Young Lim, Erica Ciszek, Won-Ki Moon

Research in Progress: LGBTQ+ brand activism: Listening to historically marginalized stakeholders

Giselle A. Auger and Moonhee Cho

Research in Progress: Developing a scale of organizational listening

Minjeong Kang and Bitt Moon

Research in Progress: Breaking employee silence via employee dialogic engagement

Julie O’Neil, Ashley English and Jacque Lambiase

Research in Progress: Listening and rebuilding trust with marginalized stakeholders after a crisis

Taylor S. Voges, Shelley Spector, LaShonda L. Eaddy, and Yan Jin

Research in Progress: Learning through history and experience

Luke Capizzo

Research in Progress: Listening for what’s hard to hear

Lisa Tam, Soojin Kim, and Helen Hutchings

Research in Progress: Devil is in the “process”: Exploring factors affecting representativeness

Yeunjae Lee, Queenie Li, and Sunny Tsai

Research in Progress: Encouraging companies to listen when female employees speak up

Ioana A. Coman and Rosalynn Vasquez

Research in Progress: What happens when organizations don’t listen?

Diana Sisson, Auburn University; Debra Worthington, Auburn University; Graham Bodie, The University of Mississippi

Research in Progress: Stakeholders’ conceptualization of organizational listening

Sarah Maben and Chris Gearhart

Research in Progress: What do you want—really, really want—when you post on an org's social media?

Rita Men, Sunny Tsai Alvin Zhou, and

Research in Progress: Chatbots as an emerging social listening tool for organizations

Marlene Neill and Shannon Bowen

Research in Progress: Ethical organizational listening for stakeholder engagement and responsibility

Listen to Stakeholders

Using digital media to engage low-income publics

Jenny Zhengye Hou

Research in Progress: Building disaster resilience through authentic and coordinated storytelling

CSR with phones

After natural disasters, authenticity via mobile devices is vital for companies

Katie R. Place

Research in Progress: Ethical digital engagement with low-income publics

Michele Ewing, Rita Linjuan Men, and Julie O’Neil

Using social media to enhance employee communication and engagement

Roger Bolton

Part 3: Q&A with Center board member Roger Bolton

Roger Bolton

Part 2: Q&A with Center board member Roger Bolton

Roger Bolton

Part 1: Q&A with Center board member Roger Bolton

Lim/Greenwood

When planning CSR, engagement gets employees on board

Advocacy

Controversy level a significant factor in corporate social advocacy messaging

Kelly Page Werder and Diana Ingenhoff

Social responsibility to social advocacy: A multicultural analysis of CSR communication effects

Researchers Lan Ni (left) and Qi Wang

Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment

Marcia DiStaso

Ethical Stakeholder Engagement is Topic of PR Journal Special Issue

Dark blue and purple tinted image of a two-story stone building with large windows and four pillars framing the entrance

Page Projects Highlighted at ICA Pre-Conference

A woman with shoulder-length brown hair smiles broadly in a dark sweater

Meet Michel Haigh, new senior research fellow with the Page Center