Ethical Stakeholder Engagement is Topic of PR Journal Special Issue

Public Relations Journal has just published a special issue on Ethical Stakeholder Engagement with Dr. Marcia DiStaso as guest editor. Dr. DiStaso is a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication which is co-publisher of the production.

The Page Center, a research unit of Penn State University’s College of Communications, supported the scholars who contributed six articles to the special issue.

In her article, “Ethical Stakeholder Engagement” Dr. DiStaso, an associate professor in the College of Communications at Penn State, gives an overview of the topic, summarizes the articles, provides five lessons learned from the research, offers future research suggestions, and includes a list of stakeholder engagement references.

The other articles in the special issue include:

• Approaching Ethical Crisis Communication with Accuracy and Sensitivity: Exploring Common Ground and Gaps between Journalism and Public Relations by Lucinda Austin, Ph.D., Elon University and Yan Jin, Ph.D., University of Georgia.

• From Principle to Policy to Practice? Diversity as a Driver of Multicultural, Stakeholder Engagement in Public Relations by Dean E. Mundy, Ph.D., University of Oregon.

• Exploring the Role of the Dominant Coalition in Creating an Ethical Culture for Internal Stakeholders by Shannon A. Bowen, Ph.D., University of South Carolina.

• The Role of Ethical Leadership in Internal Communication: Influences on Communication Symmetry, Leader Credibility, and Employee Engagement by Linjuan Rita Men, Ph.D., APR, Southern Methodist University.

• New Rules of Engagement in Public Health and Health Care Public Relations by Jennifer Vardeman-Winter, Ph.D.

• Ethical Community Stakeholder Engagement in the Global Environment: Strategies and Assessment by Lan Ni, Ph.D., Qi Wang, Ph.D., Maria De la Flor, MA, and Renato Peñaflor, MA

Public Relations Journal is published by the Public Relations Society of America (PRSA). It is an open-access electronic research journal focusing on the fields of public relations and communications. Its purpose is to facilitate the transfer of knowledge from the educational community to the professional community.