Keyword / CSR

Optimizing Brand Perceptions by Aligning CorporateCommunication Strategy with Message FramingStrategy in CSR Messages (2025) Frank Dardis, Michel Haigh, Holly Overton, Erica Bailey
Measuring the Impact of Authentic and Dialogic CSR Communication on Online Brand Community Engagement (2017) Joon Soo Lim Soo Lim, Hua Jiang
The Big Assist: Exploring nonprofit practitioner beliefs about sport CSR relationships (2021) Denise Bortree
Tracking the path of the green consumer (2022) Nicholas Eng, Rachel Peng
The impact of authentic and dialogic CSR communication on online brand community engagement (2017) Hua Jiang
Can employees increase trust in CSR initiatives? A cross-national study (2018) Geah Pressgrove, Carolyn Kim, Cristobal Barra
Employees as CSR Ambassadors: The role of scepticism (2013) Tom Watson, Anastasios Theofilou, Georgiana Grigore
Sustainability in CSR messages on social media: how emotional framing and efficacy affect emotions (2020) Carlina DiRusso, Jessica Myrick
Mitigating skeptical perceptions of green CSR initiatives in crisis situations (2019) Lewen Wei
Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs (2014) Tom Watson, Georgiana Grigore, Anastasios Theofilou
Transforming CSR: Creating shared value, trust and perceived CEO quality (2016) Yi-Ru Regina Chen, Ben Boyd, Don Stacks, Chun-Ju Flora Hung-Baesecke, Ansgar Zerfass, Shannon Bowen
Understanding native communication of corporate social responsibility (CSR) (2018) Linwan Wu, Holly Overton
The impact of CSR on nonprofit outcomes (2021) Jeff Conlin, Frank Dardis

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