Can employees increase trust in CSR initiatives? A cross-national study (2018)
Geah Pressgrove, Carolyn Kim, Cristobal Barra
To address the growing interest in transparency related to environmental information and the realities organizations are facing in their sustainability measures, this study focuses on CSR communication as a form of public outreach related to environmental disclosures. The research investigates three central characteristics of such disclosures: spokesperson, reporting style and culture.
- Research Journal Public Relations Review: Identifying a credible spokesperson for corporate social responsibility initiatives: Findings from a cross-national study
- Blog Post Page Center blog: Can employees increase trust in CSR initiatives?