Mitigating skeptical perceptions of green CSR initiatives in crisis situations (2019)
This study is an experiment that tested the effectiveness of different strategies proposed on mitigating public skepticism toward environmentally-focused CSR when a corporate crisis occurs.
- Research Journal Corporate Communications: An International Journal: Within- and between-person(s) emotional reactions toward crisis communication
- Blog Post Page Center blog: Mitigating skeptical perceptions of green CSR initiatives in crisis situations