Understanding native communication of corporate social responsibility (CSR) (2018)
This study explores the impact of native advertising in the field of corporate social responsibility communication. The research is motivated by the current practice of delivering CSR messages in the format of native advertising.
- Research Journal Journal of Advertising Research: Is Native Advertising Effective for Corporate Social Responsibility Messaging?
- Blog Post Page Center blog: CSR communication as native advertising
- Research Journal International Journal of Advertising: Examining native CSR advertising as a post-crisis response strategy