Measuring the Impact of Authentic and Dialogic CSR Communication on Online Brand Community Engagement (2017)

Joon Soo Lim Soo Lim, Hua Jiang

In this study, the authors compared two contemporary CSR communication strategies (engagement vs. responsiveness), along with communication channels, in achieving CSR goals. They conducted an online survey with public relations, corporate communication, corporate social responsibility, investor relations and sustainability executives within the companies listed on the Wilshire 5000 Total Market Index of publicly traded U.S. companies.

Topics

Keywords