Measuring the Impact of Authentic and Dialogic CSR Communication on Online Brand Community Engagement (2017)
Joon Soo Lim Soo Lim, Hua Jiang
In this study, the authors compared two contemporary CSR communication strategies (engagement vs. responsiveness), along with communication channels, in achieving CSR goals. They conducted an online survey with public relations, corporate communication, corporate social responsibility, investor relations and sustainability executives within the companies listed on the Wilshire 5000 Total Market Index of publicly traded U.S. companies.
- Research Journal Journal of Public Relations Research: How Perceptions of Dialogic Communication and Authenticity of CSR Communication Lead to Trust and Brand Loyalty Through Online Brand Community Engagement Intention
- Research Journal Journal of Public Relations Research: Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management
- Research Journal Public Relations Review: Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals