AI disclosure in strategic CSR communication: Examining the impact of narratives, source labels, message transparency and organizational perceptions on behavioral intentions (2025)

This study examines how disclosing AI involvement in corporate social responsibility messages affects stakeholder perceptions. The research found that AI-labeled sources reduced perceived message and organizational transparency compared to human sources. However, narrative messages improved transparency perceptions overall. The findings offer theoretical insights and practical guidance for ethical AI disclosure in strategic communication.