The impact of CSR on nonprofit outcomes (2021)
While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation, message credibility and message source may impact consumers' attitudinal and behavioral intentions toward nonprofits.
- Research Journal Corporate Communications: An International Journal: The impact of CSR on nonprofit outcomes: how the choice of corporate partner influences reputation and supportive intentions
- Research Journal International Journal of Strategic Communication: Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification