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Topic / Corporate Social Advocacy

• Effects of climate CSA and CSR messaging: the moderating role of green consumer identity (2023) Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman, Denise Bortree
• Can PR be local, global, and prosocial? Transnational CSA and practitioner negotiation (2023) Luke Capizzo, Jeannette Iannacone, Drew T. Ashby-King
• Developing corporate social advocacy through the NGO and refugee lens (2023) Brian Smith, Staci Smith
• Using message framing and the endorser to communicate corporate social advocacy (2023) Duli Shi, Sangwon Lee
• Examining corporate social advocacy in the context of sustainability and environmental justice (2022) Luke Capizzo, Andrea Martinez Gonzalez
• Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience (2022) Frank Dardis, Nicholas Eng
• Communicating for justice and equality: Women's sport and corporate social advocacy (2021) Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel
• Public-company identity similarity and its influences on public reactions to CSA (2021) Hao Xu, Jisu Huh, Hyejoon Rim
• Conceptualization and measurement: A scale for measuring consumer perceptions of CSA (2021) Melissa Dodd
• Exploring the role of self-transcendent media experiences in corporate social advocacy (2021) Alan Abitbol, Matthew VanDyke
• Investigating the effect of CSA on organization-public relationships (2021) Joon Kyoung Kim, Won-Ki Moon
• Understanding CSA from the perspectives of public relations professionals and employees (2021) Hyejoon Rim, Moonhee Cho, Katie Haejung Kim
• Building an audience-centric framework of situational corporate social advocacy strategy (2021) Jiun-Yi Tsai, Shupei Yuan
• Communicating for justice and equality: Women’s sport and corporate social advocacy (2021) Dunja Antunovic, Nicole M. LaVoi, Nancy Lough, Ann Pegoraro, Katie Lebel
• How and when should corporations engage in social issues (2019) Lucinda Austin, Barbara Gaither
• Co-creation of shared value through participatory corporate social responsibility (2018) Sun Young Lee
• Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013) Melissa Dodd, Dustin Supa