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Topic / Prosocial Communication

• Using the hidden histories to inspire, motivate, and attract more diverse students to the PR field (2024) Shelley Spector
• Extending the model of media advocacy for strategic and ethical communication (2023) Minhee Choi, Kelli S. Boling
• Creating shared purpose, dialogic communication, organization listening and tensions (2023) Flora Hung-Baesecke, Maureen Taylor, Yi-Ru Regina Chen
• Licensed to greenwash? Exploring sustainability-driven prosocial communication strategies (2023) Shupei Yuan, Haoran Chu
• How should U.S. companies communicate about geopolitical issues? (2023) Yi Grace Ji, Yufan Sunny Qin, Jie Jin, Linjuan Rita Men, Zifei Fay Chen
• Using message framing and the endorser to communicate corporate social advocacy (2023) Duli Shi, Sangwon Lee
• Promoting bone marrow donation through sharing personal narratives: An ethical perspective (2023) Nicole O’Donnell
• Developing corporate social advocacy through the NGO and refugee lens (2023) Brian Smith, Staci Smith
• Social media influencers, emotional flow, and elevation uplift narrative persuasion (2023) Yen-I Lee, Di Mu, Michaela Gearty, Yan Jin
• Prosocial communication in social media for public resilience during a collective tragedy (2023) Jo-Yun Queenie Li, Yeunjae Lee
• Communicating CEO activism for employee prosocial behaviors (2023) Young Kim, Katharine E. Miller
• Can PR be local, global, and prosocial? Transnational CSA and practitioner negotiation (2023) Luke Capizzo, Jeannette Iannacone, Drew T. Ashby-King