How should U.S. companies communicate about geopolitical issues? (2023)
Yi Grace Ji, Yufan Sunny Qin, Jie Jin, Linjuan Rita Men, Zifei Fay Chen
This study examines how U.S. companies communicate about geopolitical issues by looking into a normative model of corporate prosocial communication.
- Blog Post Page Center blog: Effective corporate messaging on geopolitical issues – Scholar Q&A with Yi Grace Ji
- Blog Post Page Center Blog: Digital analytics and prosocial communication research grants announced