Social media influencers, emotional flow, and elevation uplift narrative persuasion (2023)
Yen-I Lee, Di Mu, Michaela Gearty, Yan Jin
This study explores social media influencers, emotional flow, and elevation uplift narrative persuasion on mental health prosocial communication.
- Research Journal International Journal of Strategic Communication: Identifying ingredients that make mental-health focused short videos engaging: A content analysis of source type, content strategy, and production features
- Research Journal Institute for Public Relations: Can Social Media Influencer Strategy Help Health Organizations Drive Social Media Engagement? A Content Analysis of Mental Health Prosocial Communication
- Blog Post Page Center Blog: Motivating prosocial behavior with the power of influencers – Scholar Q&A with Yen-I Lee
- Blog Post Page Center Blog: Digital analytics and prosocial communication research grants announced