Author / Holly Overton

AI disclosure in strategic CSR communication: Examining the impact of narratives, source labels, message transparency and organizational perceptions on behavioral intentions (2025) Christen Buckley, Megan L.P. Norman, Cassandra L.C. Troy, Jiaqi (Agnes) Bao, Holly Overton, Yongnam Jung
When employers speak out: examining effects of corporate social advocacy through belief match, organizational identification, and authenticity (2025) Christen Buckley, Ahmed Al Rawi, Nahyun Kim, Michail Vafeiadis, Holly Overton
Optimizing brand perceptions by aligning corporate communication strategy with message framing strategy in CSR messages (2025) Frank Dardis, Michel Haigh, Holly Overton, Erica Bailey
Understanding corporate rumors and the psychology of rumor spread on environmental issues (2018) Holly Overton
Understanding native communication of corporate social responsibility (CSR) (2018) Linwan Wu, Holly Overton

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