Keyword / Prosocial Communication

Using the hidden histories to inspire, motivate, and attract more diverse students to the PR field (2024) Shelley Spector
Prosocial communication in social media for public resilience during a collective tragedy (2023) Jo-Yun Queenie Li, Yeunjae Lee
Social media influencers, emotional flow, and elevation uplift narrative persuasion (2023) Yen-I Lee, Di Mu, Michaela Gearty, Yan Jin
Developing corporate social advocacy through the NGO and refugee lens (2023) Brian Smith, Staci Smith
Licensed to greenwash? Exploring sustainability-driven prosocial communication strategies (2023) Shupei Yuan, Haoran Chu

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