Keyword / Prosocial Communication

Using the hidden histories to inspire, motivate, and attract more diverse students to the PR field (2024) Shelley Spector
Extending the model of media advocacy for strategic and ethical communication (2023) Minhee Choi, Kelli S. Boling
Can PR be local, global, and prosocial? Transnational CSA and practitioner negotiation (2023) Luke Capizzo, Jeannette Iannacone, Drew T. Ashby-King
Communicating CEO activism for employee prosocial behaviors (2023) Young Kim, Katharine E. Miller
Prosocial communication in social media for public resilience during a collective tragedy (2023) Jo-Yun Queenie Li, Yeunjae Lee
Social media influencers, emotional flow, and elevation uplift narrative persuasion (2023) Yen-I Lee, Di Mu, Michaela Gearty, Yan Jin
Developing corporate social advocacy through the NGO and refugee lens (2023) Brian Smith, Staci Smith
Promoting bone marrow donation through sharing personal narratives: An ethical perspective (2023) Nicole O’Donnell
Using message framing and the endorser to communicate corporate social advocacy (2023) Duli Shi, Sangwon Lee
How should U.S. companies communicate about geopolitical issues? (2023) Yi Grace Ji, Yufan Sunny Qin, Jie Jin, Linjuan Rita Men, Zifei Fay Chen
Licensed to greenwash? Exploring sustainability-driven prosocial communication strategies (2023) Shupei Yuan, Haoran Chu
Creating shared purpose, dialogic communication, organization listening and tensions (2023) Flora Hung-Baesecke, Maureen Taylor, Yi-Ru Regina Chen

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