Keyword / influencers

Navigating a social media influencer crisis: The effects of crisis response strategies on identification, authenticity, and reputation (2026) Olivia Reed, Nicholas Eng, Peixin Hua, Maranda Goke, Yanan Wu, Michail Vafeiadis, Denise Bortree
The role of deception in the context of brand endorsement of AI-backed versus human-backed virtual influencers (2025) Nadine Walter
Disinformation in the influencer age establishing best practices for influencer relations (2024) Staci Smith, Brian Smith
Promoting ethical consumerism through sustainability influencers (2022) Hyosun Kim
The role of calls to action, logo presence, and disclosure modality on parental appraisals (2022) Jason Freeman, Frank Dardis

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