Navigating a social media influencer crisis: The effects of crisis response strategies on identification, authenticity, and reputation (2026)
Olivia Reed, Nicholas Eng, Peixin Hua, Maranda Goke, Yanan Wu, Michail Vafeiadis, Denise Bortree
The study tests how different crisis responses by influencers affect followers’ perceptions and behaviors.
- Research Journal International Journal of Strategic Communication: Health influencers: Effects of influencer type and expertise on credibility, trust and behavioral intentions
- Research Journal Public Relations Review: Navigating a social media influencer crisis: The effects of crisis response strategies on identification, authenticity, and reputation