Keyword / advertising

Navigating ethical frontiers in AI-driven advertising: A comprehensive study on guidelines, policies and practical implementation strategies (2024) Rachel Esther Lim, Sujin Kim, Skye Cooley
The role of calls to action, logo presence, and disclosure modality on parental appraisals (2022) Jason Freeman, Frank Dardis
Identifying with (in)congruent narratives: Determining the effectiveness of sustainability (2015) Brett Sherrick, Jennifer Hoewe
Examining the impact of advertising vs. public relations in consumer engagement (2013) Dustin Supa, Melissa Dodd
Public response before and after a crisis: Appeals to value and outcomes for environmental attitudes (2015) Barbara Miller Gaither, Janas Sinclair
Understanding public relations roles as the ethics counsel in the age of fake news (2018) M. Rosie Jahng, Hyunmin Lee

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