Public response before and after a crisis: Appeals to value and outcomes for environmental attitudes (2015)
Barbara Miller Gaither, Janas Sinclair
While messages about the environment and climate change may be increasingly prominent, they involve complex scientific and public policy issues. This study asks how members of the general public who lack environmental expertise make sense of these messages.
- Research Journal Journalism & Mass Communication Quarterly: Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response
- Blog Post Page Center blog: Corporate environmental ads are more persuasive when concern is high