Keyword / campaign
- Costly signaling and CSR legitimacy in a polarized environment: the role of technology‑based verification in CSR campaigns (2026) Yoon-Joo Lee, Huan Chen
- Unifying amid division: How organizations can design politically unifying advocacy campaigns in times of polarization (2026) Carlina DiRusso, Brandon Boatwright, Virginia S. Harrison
- BP and the Beyond Petroleum Campaign (2010) Jacob Park
- Co-creation of shared value through participatory corporate social responsibility (2018) Sun Young Lee
- What makes social movement campaigns go viral on social media? (2019) Yan Yin, Yen-I Lee, Xuerong Lu