Page Center-Funded Researcher Pens Article for Forbes.com

“(W)e found that Americans are 8.1% more likely to purchase from a company that shares their opinions and are 8.4% less likely to purchase from a company that doesn’t.”

So says Melissa D. Dodd in an article she wrote for Forbes.com. Check it out here: http://www.forbes.com/sites/datafreaks/2015/03/12/brands-take-a-stand-when-speaking-up-about-controversial-issues-hurts-or-helps-business/

The column is based on research funded by the Page Center at Penn State. Dr. Dodd is an assistant professor in the School of Communication at the University of Central Florida. Her co-researcher, Dustin W. Supa, is on the faculty at Boston University.

To read their research paper, "Conceptualizing and Measuring ‘Corporate Social Advocacy’ Communication: Examining the Impact on Corporate Financial Performance,” go to {page_7231}/article/five-page-sponsored-articles-on-corporate-social-responsibility-in-pr-journ.