The Page Center’s call for research on narratives fittingly has a unique story. Launched a year before the COVID-19 pandemic stalled everything, the call’s senior research fellows and scholars persevered to publish the first book on narratives research in public and corporate communication. Research shows that storytelling done well can be more effective at gaining an audience’s attention than facts or statistics alone. It’s important that this area is examined so practitioners can use narratives in an effective and ethical way. Senior research fellows Fuyuan Shen and Heidi Hatfield Edwards recognized this need, which inspired the 2019 call.
The result is “Narratives in Public Communication,” a special volume of research published by Routledge that explores narratives and storytelling in corporate, health, political, science and other forms of communications.
Read more about this book on the Page Center blog.