Toward a Normative Internal Communication Model for Gender Discrimination in the Workplace (2020)

Despite the ongoing advocacy to increase diversity and foster inclusive work environments and corporate cultures around the world, discrimination in the workplace remains pervasive, specifically, gender-related mistreatment. South Korea is known for its male-dominated corporate culture and deep-rooted patriarchal ideologies (Triana et al., 2018). Not surprisingly, the country has consistently been in the media spotlight owing to workplace gender discrimination scandals, including sexual harassment and assault, in various industries. Culture plays an important role in influencing social norms as well as corporate cultures in relation to gender roles and perceptions. Distinctive and tailored communication programs and relationship management efforts for helping global organizations address workplace gender discrimination issues in different cultures are imperative). To gain a global understanding, this study will investigate the role of internal communication in mitigating workplace gender discrimination from a cross-cultural perspective by examining American and South Korean female employees’ perceptions and experiences.