Listening to historically marginalized publics: Brand activism and LGBTQ stakeholders (2020)
Hayoung Sally Lim, Erica Ciszek, Won-Ki Moon
This study aims to contribute to knowledge, practice and public understanding of brand activism and organizational listening with historically marginalized publics.
- Research Journal Journal of Homosexuality: Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns
- Research Journal Organizational Listening for Strategic Communication: Building Theory and Practice: Listening to Historically Marginalized Publics: A Conceptualization of Perceived Organizational Listening in LGBTQ Advocacy
- Research Journal Journal of Communication Management: Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings
- Blog Post Page Center blog: LGBTQ+ brand activism: Listening to historically marginalized stakeholders