Keyword / consumer
- Social media as a CSR communication channel: Understanding firms' decision processes (2012) Kati Tusinski Berg, Kim Bartel Sheehan
- Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013) Melissa Dodd, Dustin Supa
- Predictors to Evaluate Effective CSR Communications (2014) Sora Kim, Mary Ann Ferguson
- Examining the impact of advertising vs. public relations in consumer engagement (2013) Dustin Supa, Melissa Dodd