In search of representativeness and diversity (2020)
Lisa Tam, Soojin Kim, Helen Hutchings
In an ideal world, organizations should listen to ‘all’ or ‘diverse’ stakeholders. In the real world, many organizations are criticized for not listening or for selective listening. ‘Listen more’ and ‘listen better’ are overly simplistic and impractical solutions to these criticisms. Organizational listening is easier said than done. When different stakeholder groups have different interests and demands, it is hard to find a ‘sweet spot’ in collecting, balancing, and negotiating different viewpoints. This study is built on the proposition that there are enabling and constraining factors that affect representativeness and diversity in the process of organizational listening.
- Blog Post Page Center Blog: Research in Progress: Devil is in the “process”: Exploring factors affecting representativeness
- Blog Post Page Center Blog: Why is organizational listening easier said than done?
- Research Journal Organizational Listening for Strategic Communication: Building Theory and Practice: Why are Organizations Criticized for Not Listening? Findings from Practitioners and Stakeholders