How do visuals in company crisis messages shape perceptions of a crisis? (2024)
Megan L.P. Norman, Sung In Choi
This study aims to explore how visuals used by companies in crisis response messages might impact stakeholders’ perceptions of the crisis. For example, does using different images in a response message lead to different emotional reactions and beliefs about responsibility for the crisis? Can visuals impact people’s perception of the company’s reputation and their likely behavioral actions toward the company?
- Research Journal Corporate Communications: An International Journal: Visualizing corporate crisis response: effects of exemplars in food recall and chemical spill messaging
- Blog Post Page Center Blog: How do visuals in company crisis messages shape perceptions of a crisis?