From greenwashing to saving the planet (2022)

Climate change, or perhaps more accurately, the climate crisis, is already negatively impacting all aspects of human life. The ongoing COVID-19 pandemic, as well as other crises, has been exacerbating these effects. This study focuses on this matter: how mainstream and minority media and audiences portray and evaluate organizations’ environmental sustainability (in)actions through a comprehensive and longitudinal analysis. The results will help illuminate insights for public relations practice and theory. If we are urged to act to reverse the climate crisis, at the very least we need to facilitate access to information for all audiences for a better and more accurate decision-making process.