Drivers and barriers of artificial intelligence technology adoption in public relations: Exploration of practitioners and client perceptions of ethical use of AI (2024)
As the advancement of artificial intelligence (AI) technology continues to change the public communication landscape, the reality and acceptance of AI is starting to settle in. This project aims to explore how AI is being used by public relations companies and what ethical considerations are involved when integrating AI into workflow.
- Research Journal Journal of Broadcasting & Electronic Media: Do communication managers trust AI fact-checking? An examination of ethical decision-making, credibility, and fact-checking behavior
- Blog Post Page Center Blog: AI is here, but a Page Center study finds that PR leaders aren’t always leading the discussion
- Blog Post Page Center Blog: Scholar-practitioner collaboration aims to define AI’s role in PR – Scholar Q&A with Ammina Kothari