Drivers and barriers of artificial intelligence technology adoption in public relations: Exploration of practitioners and client perceptions of ethical use of AI (2024)
Joon Kyoung Kim, Ammina Kothari
As the advancement of artificial intelligence (AI) technology continues to change the public communication landscape, the reality and acceptance of AI is starting to settle in. This project aims to explore how AI is being used by public relations companies and what ethical considerations are involved when integrating AI into workflow.
- Blog Post Page Center Blog: Scholar-practitioner collaboration aims to define AI’s role in PR – Scholar Q&A with Ammina Kothari