Author / Melissa Dodd
- Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013) Melissa Dodd, Dustin Supa
- Conceptualization and measurement: A scale for measuring consumer perceptions of CSA (2021) Melissa Dodd
- Examining the impact of advertising vs. public relations in consumer engagement (2013) Dustin Supa, Melissa Dodd