Page Scholar Writes Essay on Corporate Social Advocacy

CommPro.Biz has just published a short essay by Dustin Supa of Boston University titled “Doing What’s Right Depends on Who You Ask.”

CommPro.Biz asked Supa to write the essay after a paper by Supa and the University of Central Florida’s Melissa Dodd appeared in the current CSR-themed issue of Public Relations Journal. The special issue of the journal was guest-edited by Denise Sevick Bortree, the director of the Arthur W. Page Center.

In the paper, and in his essay, Supa explains how company stances on social-political issues such as gay marriage, health care reform, and emergency contraception impact the bottom line. The term for it, coined by Supa and Dodd, is corporate social advocacy. Their work was supported by a grant from the Page Center.