LaShonda Eaddy
- Assistant Professor, Advertising/Public Relations, Penn State
- Senior Research Fellow, Arthur W. Page Center
- Email lbe5132@psu.edu
Biography
LaShonda Eaddy is a crisis history expert and investigates ways that crisis history can inform crisis communications scholarship and crisis communication strategy. Her goal is to conduct theoretically-grounded research that will help professionals develop more effective crisis communication and reputation management strategies and sound measures to inform and evaluate those strategies. Eaddy’s research examines the ways organizations have handled previous crises and how that affects publics’ perceptions and emotions during current crises.