Fuyuan Shen
- Donald P. Bellisario Professor of Advertising, Penn State
- Senior Research Fellow, Arthur W. Page Center
- Email fus1@psu.edu
Biography
Fuyuan Shen is the Donald P. Bellisario Professor of Advertising in the Department of Advertising and Public Relations, and affiliate faculty of the Bellisario College’s Media Effects Research Lab. His research and teaching areas are advertising, media effects, persuasion, and strategic communications. He is interested in studying the effects of ads and other messages, in both traditional and new media, on individuals’ information processing and attitudes. His previous research has examined the impact of message frames and emotions on individuals’ attitudes, risk perceptions, and other cognitive or affective responses.
He has also conducted studies to understand the psychological effects of narratives, news frames, and news narratives in communicating information on social and health issues. He has used experiments, surveys and other quantitative methods to explore both conceptual and methodological issues in media effects research. His research has appeared in such journals as International Journal of Advertising, Journal of Advertising, Journal of Communication, Journalism & Mass Communication Quarterly, and Mass Communication and Society.
His research and teaching contributions have been recognized with the Deans’ Excellence Awards for Research and the Deans’ Excellence Award for Integrated Scholarship in the Bellisario College. He teaches undergraduate classes in advertising as well as a graduate research seminar in strategic communications. He has previously served as the editor of Mass Communication and Society and has taught as a visiting professor at Hong Kong Baptist University and the University of Hawaii at Manoa.