Understanding how CSR partnership factors influence nonprofit supportive intentions (2022)
Virginia S. Harrison, Frank Dardis
Public relations literature on corporate social responsibility (CSR) has long detailed the impact of CSR outcomes
for corporations. This study seeks to understand how CSR influences the nonprofit partners involved in these
initiatives and what types of CSR partnerships lead to nonprofit supportive intentions. This study merges per-
spectives on organization-public relationships (OPR) with nonprofit management literature.
- Research Journal Public Relations Review: Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions