Truth-telling trumps fake news: Successfully safeguarding the company reputation (2019)

Michele Ewing, Cheryl Ann Lambert

To find out why some organizations have survived false accusations while others have not, this study sought out senior corporate communication practitioners who have successfully navigated fake news and other crises. These 21 senior corporate communications practitioners—12 from corporations and nine from agencies—offered insider perspectives that add substantially to what have thus far been news reports and case studies from outsider viewpoints.

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