AI hype machine: Understanding the news media’s role in and ethics of hyping generative AI (2025)

Heidi Hatfield Edwards, Moti Mizrahi, Theodore Petersen

This project is exploring the hype behind artificial intelligence’s rise by examining how media and society anthropomorphize AI, exaggerating its human-like qualities. The project will develop best practices for AI media coverage and build an understanding of how technological narratives shape public perception.

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