Keyword / Message Framing
- Enhancing support and reducing backlash for corporate social advocacy through moral foundation framing (2026) Xu Liu, Jiacheng Huang, Moon J. Lee, Alvin Zhou
- Optimizing brand perceptions by aligning corporate communication strategy with message framing strategy in CSR messages (2025) Frank Dardis, Michel Haigh, Holly Overton, Erica Bailey
- Using message framing and the endorser to communicate corporate social advocacy (2023) Duli Shi, Feifei Chen, Sangwon Lee