Evaluating diversity as a driver of ethical internal and external stakeholder engagement (2015)

This study, based on findings from a survey distributed to PRSA members, explores the role diversity plays in public relations practice today and the extent to which an organization’s diversity values contribute to ethical stakeholder engagement. A 2005 report issued by the PR Coalition called on public relations to take a leadership role in strengthening the importance of diversity in American life. These findings suggest that practitioners still support that role, but there remains a steep disconnect between the importance of diversity in public relations and what that means in everyday practice.