Enacting institutional drivers towards strategic corporate social responsibility (2022)

Following sensemaking process, this study examines how CSR policy makers of multi-national companies (MNCs) interpret institutional drivers, assign meanings on them,and enact them to reduce uncertainties in conducting CSR initiatives. Based on a casestudy towards Australia MNCs, this study reveals the sensemaking process towardstwo ecological changes: (1) the communities' expectations and culture and (2) differ-ent regulatory and governance standards between home and host countries. Localcommunities in host countries were believed of having power to express their expec-tations and demands to the companies. Nevertheless, the communities may not reallyhold power over the companies. Sensemaking process, however, is about“believingis seeing”, which tends to follow a self-fulfilling prophecy and self-validating proph-ecy.