Upcoming webinar will share strategies for working with influencers to counter AI-driven misinformation

Join a free, hour-long discussion on how influencers and organizations can work together to combat misinformation at a time when artificial intelligence has rocked corporate communication. Featuring insights from a unique collaboration between Page Center scholars and practitioners from NATO, this session will highlight two Page Center studies on influencer relations and generative misinformation. Learn best practices, discover actionable strategies and see how collaboration can drive change.

Register here.

Event Highlights:

In-depth discussion about a unique collaborative project between scholars and practitioners.
Tips and tactics for companies to navigate AI-powered misinformation with help from influencers.
Overview of a unique project featuring researchers and communicators in the industry.
Q&A session with the audience.
A recording of the webinar will be sent out and available shortly after the event.

The Page Center is an international leader in research on ethics and integrity in public communication. Center initiatives focus on research support, educational development and outreach opportunities that enhance ethics and responsibility in all areas of public communication. Visit pagecenter.psu.edu for more information about the Page Center.

Staci Smith

Staci Smith is a visiting faculty member at the University of Mississippi. Smith is a Fulbright Scholar and a two-time Page Center Legacy Scholar who studies purpose-driven public relations, social impact, crisis coping and resilience. Smith works with NGOs to support refugees and has presented her work at conferences in the United States and Europe. She is the co-author of the book "Research methods for the marginalized: A communication approach for vulnerable populations" and is also a co-author of Management Communication, a text used in management courses across the United States. She is the co-creator of four sons and enjoys traveling and skiing.

Brian Smith

Brian Smith is a professor and department chair of integrated marketing communications at the University of Mississippi. He is also editor of "International Journal of Strategic Communication." A two-time Page Center Legacy Scholar and a Fulbright Scholar, Smith has built recognition for his research on social media influence and activism, advocacy, crisis communication and integrated marketing communications. He is the co-editor of the book, "Research methods for the marginalized: A communication approach for vulnerable populations." Smith's work has published over 40 articles and book chapters. His work has been published in leading journals, including Journal of Public Relations Research, Public Relations Review, Computers in Human Behavior, International Journal of Strategic Communication and others. Prior to his career in academia, Smith filled roles as an online brand marketer, marketing research director and managing editor.

Beaudine Verhoek

Beaudine Verhoek works in the Office of Strategic Communications at NATO Headquarters. She is responsible for overseeing the implementation of strategic communications priorities for the director of the Office of Strategic Communications in the areas of societal resilience, the Western Balkans, hybrid and counter information threats. She is also the coordinator of NATO’s Rapid Response Group. Verhoek has been with NATO since 2017. She started as a partnership and programs officer in the Political Affairs and Security Policy Division. She served for two years as a strategic communications advisor to the security institutions in Kosovo as part of the NATO Advisory and Liaison Team. Before her time at NATO, Verhoek worked as a political advisor in the Dutch Parliament and later in the senate. She has a Bachelor in European Studies and a master’s degree in international relations from Leiden University.

Gary Sheffer

Gary Sheffer is a member of the Page Center advisory board. He was the Sandra A. Frazier professor of public relations at Boston University until 2024. Prior to that position, he was a senior corporate strategist at Weber Shandwick. For 13 years, Sheffer served as vice president of corporate communications and public affairs for General Electric. He was GE’s chief global reputation officer, developing protocols for crisis, risk assessment and tactical execution. Sheffer also served as chairman of the Page Society. He is on the board of the Institute for Public Relations and is a founder/board member of the GE-Reagan Scholarship Program.

Upcoming webinar will share strategies for working with influencers to counter AI-driven misinformation

Event Highlights:

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